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What
is IP Datacasting?
IP Datacasting is a broadcast technology which enables cost effective
and efficient distribution of digital content to mass audiences.
Technically, it makes use of the DVB-T networks to broadcast any
IP based data.
What kind
of content and services will IP Datacasting provide?
While the first services
will probably include TV-like content, a wide variety of IP-based
content can be broadcast using IP Datacasting. Typical service would
be information transfer where the data (for example – games, video
and audio files or computer programs) could be sent simultaneously
to multiple receivers and, in this way, enable fast transfer of
large amounts of data to multiple users. It is also an attractive
way to distribute Information Society content, such as community
and educational information and services.
What are
the benefits of IP Datacasting?
Because IP Datacasting
is a broadcast or one-to-many distribution technology, it is a cost
effective and efficient way to reach mass audiences.
For consumers, the benefits
include a new way to access digital content and services through
various kinds of terminal devices, both fixed and mobile.
For content providers,
service operators and content creators, it opens new a way to reach
mass audiences with their products and services.
What is
the IP Datacast Forum?
The IP Datacast Forum
is an open, international association of media and content industry
players working together to:
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further IP Datacasting
standardization efforts
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provide information
on IP Datacasting
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promote the development
of open standards and describe open technical solutions
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identify and propose
the business considerations for IP Datacasting
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represent the interests
of the industry before legislative and regulatory bodies
What kind
of standardization is needed for IP Datacasting?
The main objective for
the standardization of IP Datacast is to create a basis for global,
horizontally structured market for IP Datacast. By this we mean
multivendor markets for IP Datacast services as well as markets
for IP Datacast terminal and service system equipment and software.
Provide
a Basis for Interoperability
Consequently, an important
goal is to provide a basis for interoperable IP Datacast terminal
and service system implementations. This includes interoperability
ranging from the basic physical communication layers to the service
and content domain. Achieving this goal requires an end-to-end solution,
which is based on commonly agreed open standards and applied globally.
Take
Advantage of Existing Solutions
The standardization should
avoid re-inventing the wheel. For the sake of global recognition,
it should build on standardized or widely adopted industry solutions
that are open, whenever that is feasible. This objective emphasizes
the reuse of existing and deployed solutions.
What
kind of technical solutions are needed for IP Datacasting?
An end-to-end solution
including networks, content and terminals is needed for IP Datacasting.
Is
IP Datacasting already available?
While IP Datacasting is
not yet commercially available, pilots are underway testing the
technology and possible service and content offerings.
The RTT Trial, a non-profit
research organization, in Helsinki, Finland is one group researching
the technology.
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