"This initiative combines the
advantages of broadcast with those of the mobile networks and delivers
the best of both worlds."
Allan
Arthurs
DataCast Europe, Sony Business Europe.
In IP Datacasting any digital
content can be delivered cost effectively over broadcast networks
to large audiences at the same time. For consumers, this means more
choice in accessing multimedia content and a likely increase in
content possibilities.
IP Datacasting is a service
where digital content formats, software applications, programming
interfaces and multimedia services are combined through IP (Internet
Protocol) with digital broadcasting.
Datacasting presents numerous
new business opportunities for content creators as well as technology
and service providers.
